Everything We Know About Disney+ And Hulu's New Crackdown On Password Sharing

Bob Iger wasn’t wrong in his assessment that anti-password sharing measures can be good for business. Netflix got an immediate spike of new subscribers after announcing its clampdown, and the streamer ended up getting around 8.8 million new subscribers during the third quarter of 2023. The platform added a further 13 million during the fourth quarter, started 2024 with a record 260.3 million subscribers, and deemed its password-sharing ban a resounding success. As such, there’s a pretty powerful precedent for the maneuver’s potential for success. Having seen the competition’s results, it’s understandable if Disney is eager to get its own password-sharers into the fold. 

Disney has already started preparing for March 14. On January 25, the company updated the user agreements of the three streaming services, and they all now contain some fairly stern terms and conditions on the subject. “You agree not to impersonate or misrepresent your affiliation with any person or entity, including using another person’s username, password, or other account information, or another person’s name or likeness, or provide false details for a parent or guardian,” the part about password sharing lays down the law for the impending crackdown. 

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